For finance, crypto, health, gambling and debt relief advertisers
Catch ad policy and suspension risk and wasted spend before Google does
Restricted categories get less room for error. ClearSpend screens your keywords against Google, Meta and TikTok advertising policies, labels each match with how strictly the platform enforces it, and finds keywords spending without converting.
Your CSV is read in this browser and never uploaded. No account needed. A flag means "check the current policy", not a ruling.
Northgate Mining Supply (sample)
20 keywords · Google Ads
- Total spend
- $10,287.20
- Wasted
- $4,123.90
- Policy flags
- 9
| Keyword | Tier |
|---|---|
| best crypto exchange ratesCrypto: Exchanges/wallets/coin trusts | Warning first |
| crypto wallet setup serviceCrypto: Exchanges/wallets/coin trusts | Warning first |
| guaranteed returns miningGuaranteed returns / earnings claims | Warning first |
| bitcoin mining rigCrypto: Mining hardware/software | Generally allowed |
How it works
Three steps, about a minute
- 01
Export your keywords
Download the keywords report from Google Ads, Meta Ads Manager or TikTok Ads Manager as a CSV. The last 30–90 days works well.
- 02
Drop it in
The file is parsed and analysed in your browser. Nothing is uploaded, and you don't need an account.
- 03
Read the findings
Wasted spend, CPA outliers, low Quality Score and policy-sensitive keywords with their enforcement tier. Download the PDF if you want to share it.
Free CSV audit
Run your audit
No account, card or Google connection needed. Choose a platform and upload its CSV export.
Drop your CSV here
Keywords report exported from Google Ads · .csv up to 10 MB
How to export this from Google Ads
- Open your Google Ads account and choose Campaigns.
- In the left menu, select Keywords → Search keywords.
- Set the date range you want to audit (last 30–90 days works well).
- Click the download icon at the top right and choose “.csv”.
- Upload that file here.
Required columns
- Campaign
- Ad group
- Keyword
- Match type
- Clicks
- Impressions
- Cost
- Conversions
- Quality score (optional)
Quality score is optional. If it isn't in your export, that part of the audit is skipped.
Paid plans
Prefer a live Google Ads audit?
Pro and Agency plans can connect Google Ads and pull the last 30 days without a CSV, and keep each audit in My Audits. The free upload above stays available to everyone.
Or connect Google Ads directly
Pull the last 30 days of keyword performance from your account — no export needed.
Connecting stores only a secure link to your account (not your ad data) so we can pull fresh results on request. Analysis results are saved to your account so you can revisit them in My Audits.
Requires an account — we'll ask for your email first.
Policy risk
Not every violation gets a warning
Google enforces most ad policies with a warning and then strikes, but it suspends accounts for egregious violations immediately, without a prior warning (Google Ads account suspensions overview). Several categories, including gambling, healthcare and some financial services, also need certification before ads can run (Google: apply to advertise certain products & services).
ClearSpend matches keyword, ad group and campaign text against documented policy categories on Google, Meta and TikTok, and labels each match with one of four enforcement tiers. It's a screen that tells you which policy to read, not a compliance ruling.
Which Google Ads need certification- No warningThe account can be suspended immediately on detection, with no warning issued. Appeals rarely succeed.
- Warning firstA warning and grace period (typically 7 days) is given before any suspension takes effect.
- Targeting rulesNot a suspension risk on its own, but requires specific targeting rules or a Special Ad Category selection.
- Generally allowedNo special status, certification or targeting restriction needed.
Pricing
The CSV audit is free. Live audits are a paid plan.
Free
$0 forever
Unlimited CSV audits for Google, Meta and TikTok, with the PDF report. No account needed.
Pro
$3.99 /month, billed annually
Adds a live Google Ads connection (last 30 days, no CSV) and saved audit history. $4.99 billed monthly.
Agency
$8.99 /month, billed annually
Everything in Pro, for agencies. $9.99 billed monthly. See pricing for details.
FAQ
Common questions
What counts as wasted spend?
Keywords with zero conversions and at least $150 of cost in the period you exported, ranked by spend.
Does ClearSpend tell me whether my ads comply?
No. It flags keywords that match documented policy categories and shows how strictly each platform enforces them. Whether an ad complies is decided by the platform; read the linked policy for your category.
Why can an account be suspended without a warning?
Google says it suspends accounts for egregious violations immediately, without a prior warning. Most other policies get a warning first and then strikes. ClearSpend's enforcement tiers show which kind each flagged category is.
Is my data uploaded?
The CSV isn't; it's analysed in your browser. If you download the PDF we keep the email you enter and the business name. Live Google Ads audits on paid plans store a server-side token and the saved results. You can delete all of it from My Audits.